Lever.io Beta Launch Success: Hire Crypto Influencers Today!
The Lever.io beta rollout has been a resounding success! Requests have been rolling in as select waves of brands help test and improve our innovative market for crypto influencers.
We are thrilled to bring you some exciting news and updates from Lever.io as we continue to innovate and refine our crypto influencer marketing platform.
Rest assured, the Lever Team is working hard to bring you the most efficient KOL marketplace with the best rates in crypto and Web3!
The Lever.io Beta Launch: Huge Success!
The beta launch of Lever.io is thriving as it enters its second week. During this phase, Lever.io has been onboarding new brands and crypto influencers very selectively, and the feedback has been phenomenal!
Exciting news—applications for beta access are now open, and you can apply here. We’ve also added some fantastic creators to the lineup, so now’s your chance to check them out.
This is your opportunity to join the small batches of brands we’re welcoming to collaborate with a curated selection of top-tier crypto influencers. We’ve recently added some fantastic creators to the lineup, so now’s your chance to check them out.
This controlled rollout has allowed us to identify and address potential bugs, ensuring the best possible user experience before our full launch this fall. Here’s what you can expect on Lever:
- Refined UI/UX: We’re making significant improvements to reduce friction in the marketplace and make it easier for you to find the right KOLs.
- Transparent Pricing: Pre-negotiated rates are clearer and more transparent than ever. Now you can see each creator's price ranges directly in the marketplace, without having to click on each KOL's profile.
- White Glove Service: If you haven't signed up for Lever.io yet, your project can request one-on-one strategy calls to optimize its KOL approach.
Advanced Marketing Metrics: EVC and RVPV
To help brands make data-driven decisions when hiring crypto influencers and maximize their campaign performance, we provide supplemental guidance with two advanced marketing metrics:
EVC (Expected View Count): This metric allows you to plan your campaigns with precision by predicting the range of expected views from each creator. For example, if your goal is 20k views, you can select creators who consistently achieve between 2,000 and 5,000 views per video.
RVPV (Recent Views Per Video): Unlike traditional metrics that focus solely on subscriber counts, RVPV helps you identify creators who have been performing well over the last 12 weeks. This critical metric ensures that you're working with influencers who are currently engaging their audiences effectively.
Watch how you can use Lever.io to leverage RVPV and EVC 👇
Data-Driven Updates: August EVC and RVPV Highlights
The past month saw significant changes in audience growth and engagement among some of the top Web3 and crypto influencers on Lever.io.
Here are some of the highlights from the past month. Creators' names have been redacted, but you can easily find and hire these crypto influencers on Lever.io:
- Crypto KOL Focusing on Trading and Macro Outlooks saw the high end of his EVC increase by an impressive 2.2x from July to August. His RVPV also increased by 32.5% over the same period.
- Cardano Ecosystem Influencer gained a substantial 195% increase in RVPV and generated a 20% higher low-EVC range with an astounding 160% growth in high-EVC.
- DeFi Project Reviewer gained a 32% increase in viewership on his low-EVC while maintaining steady numbers at high-EVC levels.
- Crypto News and Market Updates KOL improved the low and high range of his EVC by nearly 20% and 35%, respectively.
Request content from each of these crypto influencers on Lever.io today, and you'll typically receive a response within 24 hours.
Lock in the best rates possible before these up-and-coming crypto KOLs raise their prices as their communities continue to grow! Let us help you find the right influencer for your campaign, so you can get started today.
Lever.io & Loop Crypto Partnership: Revolutionizing Payments in Web3 Marketing
We are excited to announce our strategic partnership with Loop Crypto, a leading name in crypto payments. This collaboration is set to revolutionize how payments are handled within our platform, bringing you a seamless and secure way to manage transactions in Web3.
- Enhanced Payment Flexibility: With Loop Crypto's integration, you can now manage payments more efficiently with USDC and USDT, ensuring quick, secure, and transparent transactions.
- Crypto-First Approach: This partnership supports our vision of a crypto-first marketplace, empowering both brands and influencers with cutting-edge payment solutions that are in line with the decentralized nature of Web3.
- Future-Proofing: As Web3 continues to evolve, our partnership with Loop Crypto ensures that Lever.io remains at the forefront of innovation, offering you the best tools to succeed in this rapidly changing environment.
Learn more about our partnership here.
Get Started with Lever.io: Easy as 1, 2, 3!
Check out our latest how-to video on getting started.
1. Choose the Right Crypto Influencers: Leverage our advanced metrics, such as Expected View Count (EVC) and Recent Views Per Video (RVPV), to select crypto influencers who consistently deliver high engagement with your target audience and ecosystem.
2. Request Content at Pre-Negotiated Rates: Select the services you need knowing that costs for video reviews, callouts, and tweets have been negotiated beforehand, bringing you the best KOL deals on the market.
3. Fund Your Request and Go: Funding a request, which is held in escrow until work is completed, sets your order in motion and opens your chat window with the crypto influencer; once they finish meeting your needs, you’ll receive our deliverables within the agreed upon time frame.
For a more detailed guide, check out our article on How to Get Started on Lever in Three Easy Steps.
Ready to Take Your Brand to the Next Level?
Sign up for our beta launch and be among the first to experience the future of crypto influencer marketing.
Our mission is to bring harmony between brands and the creator market, enabling you to find the best deals for your influencer marketing campaigns.
We are excited to continue building the best possible platform connecting Web3 brands and crypto influencers!