Maximizing Lever.io: A Strategic Guide to Using Web3’s Influencer Marketplace
We give you the tools to find influencers that match your needs, safely fund your content requests, and collaborate with creators to reach your audience. Here's how!
The devs have been grinding, and you want everyone to know about your project.
However, DMs sent to Twitter and YouTube influencers go unread, marketing agencies want monthly five-figure payouts just to get you in touch with KOLs, and you’re pulling your hair out trying to maximize your brand’s visibility without killing your team’s marketing budget. Sound familiar?
This is where Lever can make your life a lot easier. We’re here to make it as easy as possible to order bespoke content (YouTube, Twitter, TikTok, and soon Discord—and more!) from a wide range of Web3 influencers and communities built around finding alpha, and this guide will show you how.
Get Started with Lever.io in 3 Easy Steps (Video)
Lever.io’s Enhanced Recommendations Engine: Tailored to Maximize Your Campaign ROI
Note: "My Top Recommendations" has been replaced with "Trending Creators" on the Explore page. However, you can still reach your recommendations and bookmarks by clicking "See More."
One of the most powerful additions to Lever.io is our new recommendations engine, designed to streamline the process of finding the right Web3 influencers.
By integrating detailed analytics and performance metrics, we now offer recommendations tailored specifically to your ecosystem and sector, ensuring your campaigns achieve the best value.
How It Works
- Tailored by Ecosystem and Sector: Our engine prioritizes influencers that align with your project’s niche and industry, so you only see creators who are a good match for your specific market.
- Optimized for Value: Recommendations are sorted by performance metrics, including RVPV/price, meaning you’ll be introduced to the top-performing creators that offer the best value for your budget.
Why This Matters
- Time Savings: No need to manually sift through . Our recommendations narrow the field, ensuring you connect with the best influencers faster.
- Better Campaign Outcomes: By focusing on influencers with a proven track record and relevance to your project, your campaigns are more likely to generate meaningful engagement and conversions.
- Maximize ROI: The RVPV metric guarantees that your budget is spent wisely, reducing the guesswork and ensuring the highest possible return on your investment.
Refine Your KOL Search and Connect with Top Influencers Fast
Now that you're exploring Lever's KOL marketplace, how do you choose between all these creators' services on offer? Easy. On Lever, you can narrow down your search by using our search filters and leveraging audience data (IYKYK—sign up to find out).
Narrowing Your Search with Filters
Recommendations are a great place to start building your campaign, but you can also search through all of the KOLs in the marketplace using search filters on the left-hand side of the screen.
- Learn more about Trending Creators on Lever.io 👇
Lever.io
Lever.io's search functionality is not just about breadth; it's about precision. You can filter potential influencers by service offered on each platform, blockchain ecosystem specialty, and engagement metrics to find the right fit.
Whether you’re in DeFi, gaming, or NFTs, you can narrow your search down to content creators who target the kind of audience that will be interested in hearing about your brand. Here's an example:
- You're a DeFi project building on Cosmos.
- You want to find influencers who are deep into DeFi but also have an audience in the Cosmos ecosystem.
- Your CEO also wants to do an AMA.
- On Lever, you can filter by ecosystem (Cosmos), sector (DeFi), and influencer services (AMA) to make a content request in minutes. Try it now.
Finding the Right Audience
When you browse through KOLs on the Lever marketplace, you'll see their country of origin along with their stats like subscribers, followers, Expected View Count (EVC), and Recent Views Per Video (RVPV). That's just the tip of the iceberg, and we'll admit it doesn't say a lot about who interacts with each creator's content.
What you'll also find on creator pages are audience metrics you won't find anywhere else! If you've signed up for Lever and have been approved to join the platform, you already know what we're talking about (again, IFYKYK).
We'll continue to expand these metrics to ensure that Lever remains the most data-centric KOL marketing hub in crypto. That's why we're not tipping all of our cards in a public blog: Sign up as a brand and see for yourself what we've been cooking—and it's only going to get better from here!
No Need for Negotiation: Streamlining the Art of the Deal
Lever.io has pre-negotiated all rates with KOLs and influencers to get you the best deals available on the market. Check out our video on how you can maximize value by tracking creator badges, EVC, and RVPV:
- When you find an influencer that meets your needs, Lever’s marketplace offers you an a la carte menu for content orders. You'll see what services a content creator provides along with up-front pre-negotiated prices.
- Now, all you have to do is choose the frequency of your order and submit your request with an expected delivery date. When you're finished, click "Add to Cart."
- When you add engagements to your cart, you can continue browsing for additional influencer services to build your campaign. Additionally, you can begin funding your requests on the shopping cart page.
- You can pay by card or crypto, and creators should respond within 24 hours. Once a creator accepts your request, you'll be able to chat with him or her directly through the Lever.io chat, which you can find in "My Requests."
Now You’re Working Directly with Crypto KOLs and Web3 Content Creators!
Lever's native chat rooms are where you can collaborate with influencers on a more granular level to make your vision a reality. Here, you can manage your whole campaign and talk with multiple creators working on your deliverables; share your vision, and get the output you really want and need.
2. Clearly explain the goals of your campaign.
3. Let influencers know if your request is time-sensitive.
- Once an influencer submits their work, you have 72 hours to approve their content, which will be shared with you via hyperlink.
All you have to do is review your deliverables, click “Approve,” and your transaction is complete! Your content will be posted within your agreed-upon timeframe, and funding will be released.
What if something isn't right?
If you click “Not Yet,” you’ll be asked to provide specific and comprehensive feedback, which will be delivered to the content creator immediately.
- Rest assured, your escrowed funds won't be released until it's agreed upon that the work handed in meets quality standards.
Need More Bandwidth? Get a Dedicated Campaign Manager with Pro Plans!
If your project is struggling to find the bandwidth to handle multiple KOLs during a campaign, or if your team doesn't have the marketing expertise to effectively run a campaign on its own, then check out Lever Pro Plans!
Lever.io
- With Pro Plans, you maintain access to every discussion with creators in our native-chat on the platform.
That means you can always see what's going on in the process and participate as much as you'd like—but your Campaign Manager will always be there to make sure everything runs smoothly, so you don't have to.
Boost Your Marketing Potential and Hire Web3 Influencers with a Click
With Lever.io, navigating the frontier of Web3 influencer marketing has never been easier. We hope this guide has equipped you with the know-how to elevate your brand's presence with Web3 influencer marketing!
Lever's mission is to make your marketing strategy and execution a walk in the park. We shorten the negotiation path from days and weeks...to hours.
Lever.io gives you the tools to find influencers that match your needs, safely fund your content requests, and collaborate with creators to reach your desired audience (with the data to prove it). Now, all you need to do is sign up!
- Get started on our Brand Onboarding Page.