Master Crypto KOL Marketing: 7 Tips from Lever.io’s Web3 Influencer MasterClass (Video)

Crypto KOL marketing has become a cornerstone for brands in Web3 looking to build trust, foster community, and drive measurable growth.

Lever.io's recent Web3 Influencer MasterClass brought together a powerhouse lineup of crypto and Web3 marketing experts to share their insights on the art and strategy of Crypto KOL marketing.

Here’s a Quick Look at Our MasterClass Panel

• Art Malkov – Co-founder of Lever.io and former CMO of Polymarket, IoTex, and Zilliqa. With years of experience driving growth in blockchain and Web3, Art brings deep expertise in leveraging influencer marketing to build communities and boost brand visibility.
• The Bitcoin Express – A trusted name in the crypto space with over 200,000 subscribers on YouTube, The Bitcoin Express offers his audience clear, in-depth explanations of the crypto world and knows exactly how to capture attention.
• HICeeCee – A leading influencer and metaverse creator, HICeeCee blends creativity with strategic insights, helping brands navigate and build presence in the emerging Web3 landscape.
• CryptoComix – With over 200,000 followers on TikTok and millions of likes, CryptoComix has mastered the art of short-form crypto content, making complex topics accessible and engaging for a broad audience.

Together, these experts provide unique perspectives on how to elevate crypto KOL marketing strategies and connect with audiences effectively across platforms.

You can watch the complete MasterClass here below.

7 Top Tips for Crypto KOL Marketing in 2025

This article covers the top seven insights shared in the MasterClass, offering essential guidance for effective crypto KOL marketing.

You'll discover when and why to use different social media platforms for maximum reach, the major mistakes brands should avoid, and actionable advice on building trust when marketing in Web3 and crypto.

The panel also delves into case studies that illustrate these strategies in action, along with specific recommendations on fostering deeper audience engagement, the benefits of mid-roll ads for conversions, and how dedicated videos can drive long-term visibility.

1. Introduction to Influencer Marketing in Web3

The session began with a foundational look at crypto KOL marketing, explaining how Web3 projects can leverage influencers across platforms like YouTube and Twitter to reach different audiences.

Art Malkov, a co-founder of Lever.io, explained why platforms matter: YouTube is ideal for long-form, trust-building content, while Twitter’s fast-paced nature is better suited for quick audience growth.

2. Actionable Advice Projects Can Use Right Now

Each panelist provides practical, immediate steps that projects can take to launch effective influencer campaigns today. These tips are designed to help brands maximize their outreach and engagement from the start.

3. Team Interaction with Comments is Essential

You never know where your next warm lead is coming from! If you're creating content for a general crypto audience, you're going to find some pretty easy questions in the comment section, so take the time to answer those questions and build a relationship with new users.

Crypto Comix gives a great look into how brands can build awareness and target new users just by sending someone from the team into the trenches to interact.

4. Common Mistakes Brands Make in Crypto KOL Marketing

The panel discussed some of the biggest mistakes they see in crypto KOL marketing, with each expert sharing examples from past campaigns. Mistakes include brands focusing solely on views rather than engagement or failing to define clear campaign objectives.

Chase, one of the most senior creator panelists, emphasized that brands should know if they’re aiming for sign-ups, engagement, or awareness before launching.

5. Building Trust: The Key to Success in Web3

In Web3, community trust is everything. The MasterClass highlighted how crypto KOL marketing can help brands establish credibility by aligning with respected influencers who resonate with their audience.

The discussion pointed out that successful KOLs are those who bring authentic, non-promotional content, which helps build a loyal following that trusts their recommendations.

6. Why Dedicated Videos Make Sense for New Projects

According to Bitcoin Express, dedicated videos provide the in-depth attention needed to explain how a platform or product works, build familiarity, and establish trust with users. For well-known platforms like Uniswap, which are widely understood, a dedicated video isn't necessary.

However, for new projects without a lot of existing content, dedicated videos are crucial. They give audiences a clear understanding of the platform’s unique features and benefits, helping to bridge the knowledge gap and attract early adopters.

7. Tips for Effective Engagement and Conversion

To wrap up, the experts offered actionable advice for driving conversions through crypto KOL marketing. A key takeaway was the importance of engaging with users beyond the initial post, such as having a team member respond to comments and questions. This approach helps brands capture leads and build a sense of community around their product.

As crypto KOL marketing becomes an essential tool for brands in Web3, it's clear that leveraging the right influencers can make or break a campaign.

With insights from experts like Art Malkov, The Bitcoin Express, HICeeCee, and CryptoComix, brands can gain a comprehensive understanding of how to effectively utilize influencers to drive growth, build community, and establish credibility.

By focusing on strategies that build trust and offer genuine engagement, brands can stand out in a crowded market and resonate deeply with their target audience.

Whether it’s choosing the right platform, creating dedicated content to educate users, or interacting with audiences through comments and replies, the advice shared in this MasterClass provides a powerful framework for success.

Get Your Crypto KOL Marketing Campaigns Started Today!

Ready to take your Web3 marketing to the next level? Start building your crypto KOL marketing strategy today in just three steps and see how aligning with the right influencers can create lasting impact.

For more tips and guidance, stay tuned for additional content from Lever.io, your go-to resource for mastering influencer marketing in Web3.

Don't wait—begin your journey to stronger engagement and measurable results with Lever.io now! Sign up as a brand on Lever.io here today.