Lever.io

Insights

The Authenticity Revolution: Why Micro KOLs, Long-Term Deals, and Lever.io Bundles Will Win Web3 Marketing in 2026

Crypto Twitter’s shill era is over. In 2026, micro KOLs and long-term CT personas drive the trust-based influencer revolution. Learn how Lever.io’s creator bundles empower authentic, measurable campaigns that build real community and ROI across Web3.

Insights

Web3 Meets Web2: Why Influencer Marketing Is Crypto's Next Big Frontier

Industry analysts project Web3 marketing spend could explode to $10 billion by 2030, mirroring the trajectory of Web2's proven $21 billion influencer ecosystem.

Insights

The Types of Web3 Content Creators: A Quick Guide to Branding and Identity

Web3 brands: cut through noise and choose creators by identity, not follower count. Learn how crypto influencers establish authority, how to build crypto creator identity, and how Lever.io helps you vet, bundle, and measure across YouTube, X, and TikTok.

Insights

Understanding Cascading Crypto Liquidations: The $19B Crash Explained [Why It’s the Perfect Time to Launch a KOL Campaign]

This comprehensive guide breaks down the mechanics of cascading liquidations, examines the historic October crash, and reveals why this market cleanse opens the door for explosive Q4 growth.

Guides

Crypto Influencer Fraud: How to Detect Fake Engagement and Protect Your Web3 Project

Crypto influencer fraud is draining budgets fast. Learn how to spot fake crypto engagement, detect bot followers in Web3, and protect your project with Lever.io.

Insights

Reimagining Web3 Influencer Marketing & Future Wallet-Native KOL Strategies

The infrastructure needed for a fully wallet-native marketing system is still maturing. But the direction is clear, and the potential is significant.

Insights

One Post Won't Cut It: Why Smart Brands Bundle Influencer Campaigns

Campaigns that bundle multiple touchpoints consistently outperform isolated posts by 2-3x on key metrics like engagement rate, click-through, and ROI.

Insights

Inside Lever's Web3 KOL Marketing Campaigns: An Interview with a Campaign Manager

In this blog, go behind the scenes with Lever's Web3 marketing campaign manager. Discover how the best crypto influencer marketing plans and systematic campaign management deliver higher engagement rates than self-managed campaigns and learn the proven strategies used by successful crypto brands.

Guides

The 2025 Guide to Finding the Best YouTube Crypto KOLs for Your Web3 Marketing Strategy

A strong marketing strategy is essential for success in crypto. Discover how to leverage the power of YouTube crypto influencers to build genuine trust, drive results, and amplify your message. Our guide shows you how to find the perfect KOLs for your brand.

Insights

Marketing Magic with AMAs: Turning One Event into a Multi-Week Content Machine with Lever

AMAs aren’t just one-off Q&A sessions—they’re a powerful way to build trust, showcase authenticity, and fuel weeks of content across every channel. Learn how to turn a single AMA into a multi-week content machine with Lever bundles.

Guides

How to Use Lever's Web3 Influencer Marketplace [Step-by-Step Guide]

Lever.io is your all-in-one platform for Web3 influencer marketing.

Insights

Web3's Top 5 Mistakes in Crypto Influencer Hiring (and How to Avoid Them)

Most Web3 influencer campaigns fail before they even launch. The same 5 mistakes destroy budgets and kill momentum every time. Turn chaotic influencer outreach into predictable growth engines with Lever.io today.

Insights

The Lever Difference: Why Choose Lever for Your Web3 Influencer Campaign

Stop gambling on DMs and missed deadlines. Launch faster, safer, and with measurable results.

Insights Featured

Creator Accountability and Trusted Web3 KOLs: Why Trust Matters in Crypto Influencer Marketing

When brands manage crypto influencer marketing independently, they face a 50-50 chance of campaign failure. Industry data shows influencer fraud costs brands $1.3 billion annually. Lever.io eliminates these risks through comprehensive creator vetting and escrow-protected payments.

Guides

Why Bundled Web3 Influencer Campaigns Work Better (and How to Plan One with Lever.io)

Reach more users, streamline your campaign, and improve ROI by combining KOL deliverables into strategic packages.

Guides

The Complete Guide to Earning as a Web3 Creator: From Zero to Crypto Influencer

Web3 is revolutionizing crypto influencer monetization. Learn how to grow your crypto audience, diversify income streams, and secure vetted brand deals with Lever.io’s creator marketplace.

Insights

Top Crypto Games 2025: Play and Earn (P2E) and Web3 Gaming

Web3 gaming has matured beyond speculative P2E models into a sophisticated ecosystem powered by blockchain infrastructure, user ownership, hybrid models, AAA titles, and immersive gameplay, ushering it into the mainstream in 2025.

Insights

Make Your Brand the Best Crypto Twitter Account to Follow in 2025 | A Strategic Guide for Web3

Learn how top Crypto Twitter accounts grow in 2025 and how your Web3 brand can leverage influencer marketing to build trust, credibility, and become the best crypto Twitter account to follow.

Insights

Why Crypto Twitter Influencer Marketing Still Dominates Web3 in 2025

Crypto Twitter influencer marketing still dominates in 2025. It’s where Web3 stories start, KOLs shape opinion, and real traction happens.

Insights

Crypto KOL Marketing Strategies are Still Inefficient in 2025 | How Lever Solves It!

For all its promise, crypto influencer marketing has historically been messy. The current landscape is riddled with operational challenges that create friction for both brands and creators, ultimately limiting the sector's potential for growth and effectiveness.

Guides

Leveraging YouTube and Twitter to Ignite Web3 & Crypto Marketing Success

Think of your marketing strategy like building a bonfire.

Guides

How to Hire Crypto Influencers for Web3 Project Growth (Sector-by-Sector KOL Marketing Playbooks)

Lever has created the following guides for deploying KOL marketing campaigns for nearly every kind of project in Web3.

Guides

Your 7-Step Guide to Ideal Customer Profile (ICP) Crypto Marketing and Web3 Community Growth in 2025

This guide, co-written by Lever.io and CommunityOne, presents seven detailed steps to systematically combine the influential power of KOL marketing with active, structured community management.

News

Lever’s Co-Founder Joins ETHDenver 2025 as a BUIDLathon Judge!

Being chosen to evaluate the groundbreaking projects at ETHDenver underscores Art's deep expertise in crypto marketing, blockchain growth strategies, and emerging early-stage technologies.

Insights

Web3 KOL Marketing Checklist: Harnessing the Power of Influencer Marketing in Crypto

This article delves into the latest statistics and data shaping influencer marketing, highlighting the reasons why Web3 brands should leverage this rising trend.