How to Use Lever's Web3 Influencer Marketplace [Step-by-Step Guide]
Lever.io is your all-in-one platform for Web3 influencer marketing.
KOL marketing campaigns can have an enormous effect on a project's growth. However, launching successful Web3 influencer marketing campaigns in 2025 present a host of challenges:
- Direct messages to top (and even micro) crypto influencers go unanswered or conversations drag for weeks, while
- Marketing agencies charge five-figure retainers for KOL access, and
- Managing creator relationships in-house can sap your marketing department's bandwidth and budget!
That's why we built Lever.io, and we're here to change the KOL marketing game for crypto projects and creators alike.
Most Web3 brands waste months chasing crypto influencers, only to get ghosted or receive subpar content after paying upfront.
— Lever.io (@lever_io) August 26, 2025
There's a better way to launch campaigns that actually convert. (a crypto marketing🧵) pic.twitter.com/gR1EvMdfMX
We've built an end-to-end marketing engine designed to power growth campaigns and empower your Web3 brand to launch campaigns with confidence, precision, and convenience.
This quick guide will show you how to leverage Lever’s most powerful features to build and execute a Web3 influencer marketing strategy that not only reaches your target audience but also maximizes your ROI.
Leverage the Creator Marketplace for KOL Discovery & Outreach
At the time of writing, Lever's creator database contains over 500 fully vetted Web3 KOLs, tapping into a combined audience of over 20 million potential viewers across platforms like X, YouTube, and TikTok.
Filter by Platform & Service
On Lever, you can filter creators by their platforms and services offered. For example, if you need TikTok KOLs, you can select "TikTok" from the left menu and only TikTok creators will appear on your screen.
Additionally, you can filter by the services creators offer on each platform. Narrow down your search to the deliverables you need for your campaign, from AMAs and video reviews on YouTube to threads and livestreams on X.
Sort by Price & Performance
Sort creators using the dropdown menu by price, reach, recency, or trending status to streamline your search and identify the perfect KOL for your campaign. You can sort by the following parameters:
Price
Rank creators based on their vCPM (Vested Cost Per Mille), or the cost per 1,000 subscribers and followers.
Reach
Target creators with the biggest audiences based on their subscriber and follower counts.
Newest
Discover recently onboarded creators. Many of these creators offer the best deals as they grow their brand.
Trending
Spot rising stars with the highest month-over-month audience growth.
Expand Your Search
The marketplace automatically displays the Top 6 creators within your search parameters. You can load additional KOL profiles by clicking "Show More Creators" at the bottom of the page.
On Lever, your team can make data-informed decisions, discover rising KOLs, and quickly find the best creators for your campaign. If you're new to KOL marketing or need assistance of any kind, you can schedule a call with the Lever Pros.
Streamline Deals: Ready-to-Launch Bundles + Campaign Planner
A creator bundle combines multiple, sometimes multi-platform, deliverables into a cohesive campaign to maximize impact and reach. For example, a bundle might include a a dedicated YouTube video for in-depth engagement and a series of promotional posts on X (Twitter) for real-time urgency.
Why Bundles? Best Deals & Best Quality for Brands
Lever's all-in-one influencer campaign bundles are designed for efficiency and impact, streamlining your marketing efforts to deliver superior results.
We eliminate the complexity of managing multiple individual contracts, providing a single, comprehensive package that ensures your project achieves maximum reach and engagement at a highly competitive rate.
Campaign Bundle Advantages:
- Exceptional ROI: Our bundled campaigns deliver an average of 70% higher-quality ROI compared to engaging with individual influencers, thanks to our integrated strategy.
- Guaranteed Quality: We stand behind the quality of every deliverable with a 100% money-back guarantee, ensuring your complete satisfaction.
- Cost & Time Efficiency: Simplify your workflow and reduce costs. Our streamlined process saves you time and resources, allowing you to maximize community reach with every creator.
- Comprehensive Reporting: Gain full visibility into your campaign's performance with detailed, post-campaign analytics and reports.
By packaging services from top creators, we can offer pricing that is significantly more cost-effective. For instance, a single tweet from a specific creator may typically cost $3,000.
Through a Lever bundle, you can get a package from the same creator including two tweets, one retweet, and one quote tweet for a total of $795.
This represents a value that is more than four times greater than the retail price, a benefit we extend across our entire network of hundreds of key opinion leaders.
Campaign Calendar
Choose when you'd like to start receiving your first deliverables. Get started right away, or reserve a creator's time and lock in today's bundle prices for your upcoming campaigns.
Click "Add to Cart" after you've chosen your start dates. You can always change these dates in the future, but it helps to give creators a timeframe for delivery so they can accept your request according to their own calendar.
Get Number-Driven with Bundle Statistics!
Each bundle comes with built-in performance stats. These numbers give you a quick way to measure potential reach, efficiency, and cost-effectiveness before launching your campaign.
TPR | Total Potential Reach
The total number of viewers accounted for by a creators audience and the number of deliverables in a bundle.
RPD | Reach Per Dollar
Shows the potential number of viewers your deliverables can reach per dollar spent, based on a creator's audience.
vCPM | Vested Cost Per Mille
A familiar marketing metric, your cost to reach a potential audience of 1,000; based on the number of deliverables in a bundle.
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Worry-Free Funding: Escrowed Payments & Guaranteed Creator Accountability
After you've added creator bundles to your shopping cart, you can fund your requests by clicking "Fund Now" in the "My Cart" page. You'll be directed to CPAY, where you can complete your purchase using stablecoins.
Secure Funding
Lever removes the worry and doubt from both creators and brands. Our transparent process not only protects your budget but also ensures creators are incentivized to deliver quality work on time.
Escrowed Payments
Our payment system is escrow-secured, meaning your funds are held safely and are only released to creators once they have completed their deliverables and you have approved the content.
Accepting Deliverables
Once an influencer submits their work, you have around 72 hours to approve it. Your escrowed funds won't be released until the work handed in meets your quality standards. You can choose "Not Yet" instead of accepting deliverables if something needs changing.
Dispute Settlement
If a creator doesn't accept your request, Lever will refund your payment. Furthermore, the platform acts a layer of trust and as a mediator between parties, allowing brands to recoup funds if a creator falls short of their agreement.
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Creator Management
Lever's native chat connects you directly with your KOLs through your campaign. The chat window also provides a platform for accepting deliverables or asking for revisions by selecting "Not Yet" if you need something changed.
On the backend, our staff makes sure your deliverables are ready on time, so you don't have to spend time hounding KOLs. You get to focus on producing your campaign vision instead of making sure other people meet their deadlines!
Finally, Enjoy Crypto Influencer Collaboration with Quick Starts and Seamless Finishes
If you need additional marketing manpower but don't want to hire in-house, you can pick up extra bandwidth with Lever Pro Plans. With Pro Plans, you get a dedicated Campaign Manager that runs your campaign from start to finish, and you gain access to additional KOLs not available on the market.
Lever.io
Lever is the all-in-one solution that allows you to launch in days, not weeks. It gives you the tools to find influencers that match your needs, safely fund your content requests, and collaborate with creators to reach your desired audience—with the data to prove it.