We Went to ETH Denver. We Won!
The Lever Team descended on the world's largest Ethereum conference, ETH Denver.
🚀 View Velocity is live! Check out our new metric for smarter influencer ROI. We're seeing amazing results.
🤖 AI-powered brand fit scoring is now integrated into the platform.
What We Saw (and Won) at ETH Denver 2026
The Lever team spent a week on the ground at ETH Denver, the world's largest Ethereum conference. Here's what we saw:
- The bear market hasn't stopped the builders. Web3 developers are as active and ambitious as ever. This isn't crypto winter — it's an early spring the market hasn't priced in yet.
- The on-chain dream is meeting reality. Serious Web2-grade SaaS products are now being built on the blockchain, and the technology is catching up with the vision.
- AI is everywhere. Every corner of the industry has integrated it in some form (including Lever!), and it's dramatically changing the way the community does business.
Oh, and we won the poker tournament at WebZero Blockspace Church, beating out dozens of challengers and re-entries.
Art Judged the ETH Denver Hackathon for the Second Year Running
Lever Co-Founder Art Malkov returned to the BUIDLATHON judges' table in 2026, reviewing around 30 projects built live during the conference.
As Polymarket's first CMO, Art fielded no shortage of project pitches for new prediction markets and services built on top of existing platforms.
AI Brand Fit Scoring Is Here!
Finding the right KOL has always been part art, part guesswork. Not anymore.
Lever's new AI-powered brand fit scoring analyzes a KOL's content history, including the topics they cover, the narratives they build, the communities they speak to, and compares that against your brand's existing customer base.
The result is a single match score that tells you, at a glance, how well a creator aligns with your brand.
The AI does the homework so you can focus on building relationships with creators who actually make sense for your business.
It's already live on the platform. Check it out!
Now on Lever: More Ways to Track What's Actually Working
Haven't been on Lever lately? Now's a great time.
We've added more ways than ever to measure KPIs for your KOL campaigns, tied directly to measurable results:
- Twitter tracking just rolled out
- Link tracking traces any campaign deliverable back to conversions
- Google Analytics integrations connect Lever campaigns to your increased site traffic
Lever is your go-to platform for influencer marketing that actually moves the needle, creates meaningful conversation, and drives measurable conversions.