The 2025 Guide to Finding the Best YouTube Crypto KOLs for Your Web3 Marketing Strategy
A strong marketing strategy is essential for success in crypto. Discover how to leverage the power of YouTube crypto influencers to build genuine trust, drive results, and amplify your message. Our guide shows you how to find the perfect KOLs for your brand.
YouTube is an incredibly powerful tool for crypto marketing.
It provides projects with a unique platform for deep dives, tutorials, and showcasing authentic reviews from crypto KOLs that build genuine trust and credibility among Web3 audiences.
That being said, finding the best YouTube crypto KOLs can be challenging for smaller Web3 teams, and we've seen marketers make a lot of mistakes when hiring crypto influencers on their own.
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That's why Lever is working to make it easier than ever for crypto projects and the best YouTube crypto KOLs to work together and launch highly-effective campaigns.
In this article, we'll explore how you can find the best YouTube crypto KOLs and hire them through Lever.
Why the Best YouTube Crypto KOLs Outperform Other Creators in 2025
While platforms like X are great for quick updates and breaking news, YouTube provides the perfect environment for in-depth content. In summary, YouTube is where your potential users and investors go to do their research.
A well-produced video from a trusted crypto KOL can explain a project's vault complexities, demonstrate how to use a new dApp, or provide a comprehensive review of an RWA project.
This type of educational content builds a level of trust that a simple tweet can't match. In the video below, you can find out more about how YouTube dominates when it comes to building trust with evergreen content.
In Web3, YouTube marketing strategies lead to higher engagement and longer-lasting impact. Videos live on the platform indefinitely, continuing to attract new viewers and drive traffic long after the initial post.
The Challenge: Getting the Best YouTube Crypto Influencers on Your Side
By partnering with the top YouTube crypto influencers to subscribe to, you're actively creating a long-lasting, high-quality asset that can serve as a cornerstone for the rest of your marketing efforts.
Maximizing Lever: (An Updated) Guide to Web3's Influencer Marketplace
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The challenge, however, is cutting through the noise to find the creators who align with your brand and will deliver a strong return on your investment.
Sifting through countless channels, vetting for authenticity, and negotiating deals can be a time-consuming and often risky process.
This is where a solution like Lever becomes invaluable.
With over 100 new creators onboarded this year, Lever has also added new features to help you discover the best bang for your buck.
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How to Find and Vet the Best YouTube Crypto KOLs
Finding the best YouTube crypto influencers for your crypto KOL marketing strategy begins with a clear understanding of your goals.
Are you looking to increase brand awareness to onboard users to your community channels, drive adoption for a DeFi protocol's newest product, or boost the visibility of your NFT collection before a major conference side event?
Save Time and Money: Start Your Search for YouTube KOLs on Lever
Manually searching for creators can be a massive time sink. The smart approach is to use platforms and tools designed for this exact purpose.
- Creator Marketplace: Lever.io connect brands directly with vetted creators. Lever eliminates a lot of the risk by providing a curated list of professionals who value accountability and reliability. Lever guarantees brands that there is a timeline that's followed and no underwhelming content delivered.
- Analytics Tools: Lever.io incorporates social metrics, track trending content, and KOL performance tracking help you identify influential voices based on real-time data, not only YouTube channels' follower counts.
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Smarter Sorting: Rank Creators by Price, Reach, and Trending
Lever has made it easier than ever to find the right creators for your crypto YouTube KOL marketing strate with its new, robust sorting features.
You can now search by:
- Price: This ranks creators by Reach Per Dollar (RPD), which gives you an estimate of the number of people you could reach per dollar of spend. It’s an inverse look at vCPM, or Vested Cost per Mille, which estimates your cost to reach 1,000 people. These data points help you compare the value of different packages and ensure you’re getting the most reach for your budget.
- Trending: Find the audiences that have been growing month-over-month. Creators that consistently build their core following are also some of the creators building the most trust in the ecosystem.
- Newest: Discover rising stars and up-and-coming YouTube crypto influencers who might offer deep discounts and have rapidly growing audiences.
Lever Badges: Find Outstanding Crypto Creators Sorted by Performance
In addition to these core metrics, Lever's advanced and well-defined badges make it even easier to choose the best KOLs for your gameplan.
Look for tags like Limited-Time Offer, Rare Find, or Ecosystem Pro to quickly identify creators that meet your specific needs. These badges, among others, help you find the best KOL for your gameplans.
Click on a badge, and the platform will automatically show you creators that have been sorted as standouts. You'll be surprised by the deals you can find!
Bundle Magic: Get Everything Your Campaign Needs at Bundled Discounts
Lever's bundle magic is another game-changing feature of our creator marketplace.
A single YouTube video or tweet is rarely enough to create momentum in a crowded market. Bundled deals allow you to secure multi-deliverable packages, lowering your cost per impression and multiplying your potential audience.
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By committing to a longer, more comprehensive campaign, creators become more invested in your project, leading to higher quality, more authentic content that delivers multiple touchpoints for your audience.
This repetition is key to driving real action and building a lasting community.
Launch Your Web3 Marketing Campaign on Lever
Finding the right cost-efficient YouTube crypto influencers is only the first step. The next is to launch your campaign efficiently and without risk. Lever's platform simplifies this process into three easy steps:
- You join Lever as a verified brand. You share your vision, and their team of experts turns it into a high-impact strategy built to get results and not just quick-fading buzz.
- We find your perfect KOLs. Instead of you wasting weeks DMing creators, Lever uses its pre-vetted network to instantly find the right influencers with the most authentic audiences for your project. You'll hand-select them and explore their bundles.
- You launch with zero risk. Once you approve the content, Lever handles all the scheduling and delivery. With its escrow system, your funds are completely protected. No more paying upfront and getting ghosted. Lever makes sure you get exactly what you paid for, every single time.
Ready to take your YouTube crypto marketing plans to the next level? Literally get your campaign moving in just 24 hours once you've joined Lever.io.
The world of crypto KOL marketing is complex, but with the right tools and strategy, you can unlock its incredible potential.
If you're ready to find the best YouTube crypto influencers and build a campaign that delivers real results, our Creator Marketplace is ready for you to explore.
Set up an account today to start finding the best YouTube crypto KOLs and start working with them right away!